Welcome to Growth OS
Your complete training guide for Absolute Fleet Washing's sales platform. Work through each module at your own pace โ you can come back anytime.
How this training works
Growth OS is the sales CRM you'll use every day to manage leads, make calls, send proposals, and close deals. This training walks you through everything step by step.
There are 13 modules organized into 4 phases. Each module takes 5โ15 minutes. Complete them in order the first time through โ after that, use the sidebar to jump to any topic you need to revisit.
The three rules that never change
Before we get into the system, burn these into your brain. Everything in Growth OS is built around them:
next step and date
under 5 minutes
entering nurture
What you'll need before starting
- Your login credentials (check your email for the invite link)
- Your phone with the RingCentral app installed
- The TripLog app downloaded on your phone
- Access to your Google Calendar
- A quiet spot with about 2 hours to go through everything
Module 1: Account Setup
Get logged in, set your password, connect your phone, and configure your tools.
Step-by-step: Your first login
You'll receive an email invite from the system. Here's exactly what to do:
Connecting your phone (RingCentral)
Growth OS uses RingCentral so you can make and receive calls directly from the system. Your extension has already been assigned โ you just need the app on your phone.
Setting up TripLog (mileage tracking)
TripLog automatically tracks your drives so you get reimbursed for business miles. This is how your mileage earnings are calculated โ it runs in the background, you don't have to do anything once it's set up.
Google Calendar (optional but recommended)
If you use Google Calendar, you can sync site visit appointments. When you schedule a demo or site visit in Growth OS, it can automatically create a calendar event with the customer details, address, and reminders.
This is set up through your profile settings โ click your name โ Settings โ Calendar Integration. Follow the prompts to authorize Google Calendar access.
Adding Growth OS to your phone home screen
Growth OS is a web app โ you don't download it from the app store. But you can add it to your home screen so it looks and feels like a regular app.
iPhone (Safari)
Android (Chrome)
โ Quick check
When you click the Call button on a lead in Growth OS, what happens?
Module 1 checklist
- Logged in to sales.washmytrucks.com successfully
- Set my password and bookmarked the login page
- RingCentral app installed and logged in
- Made a test call from Growth OS
- TripLog installed with auto-tracking on
- Added Growth OS to my phone home screen
Module 2: Your Dashboard
Learn to navigate Growth OS โ where everything lives and what to look at first each morning.
What you see when you log in
Your dashboard is command central. Here's a simulated view of what you'll see:
Your morning routine (5 minutes)
Every morning before you do anything else, open Growth OS and run through this:
Navigation guide
The sidebar is your main navigation. Here's what each section does:
Module 3: The Pipeline
Understand the 17 stages every lead moves through โ and what's required at each one.
Pipeline overview
Every lead lives in exactly one stage at all times. Your job is to move leads forward โ or into the right nurture track. Here's what the pipeline looks like:
Stage explorer
Click any stage to see what it means, what triggers entry, and what you need to do to advance:
The golden rule: every lead in one of three states
โ Quick check
A lead has been in "Attempting Contact" for 10 business days with no response. What do you do?
Module 4: Lead Intake
How to create new leads on desktop and mobile, what fields matter, and how website leads work.
Creating a new lead (desktop)
From anywhere in Growth OS, click the + New Lead button in the top-right corner. Here's what the form looks like and which fields to fill in:
Creating a lead on mobile
Same form, smaller screen. The mobile version stacks fields vertically. Key tips for mobile entry:
Mobile tips
The mobile form works the same way โ just scroll down to see all the fields. A few tips:
- Phone number fields auto-format as you type
- Address field has autocomplete โ start typing and select from suggestions
- You can save with just the required fields and add details later
- After saving, you're taken straight to the lead card where you can make your first call
Website leads (auto-populated)
When someone fills out the contact form on washmytrucks.com, the lead automatically appears in Growth OS. You'll see a notification and the lead enters as Stage 1: New Lead.
Website leads auto-fill: company name, contact name, email, phone, address, and any comments they typed. You'll still need to gather the discovery fields during your first conversation.
Lead from an inbound call
If someone calls in and you don't have them in the system yet:
Module 5: Working a Lead
Calls, texts, emails โ everything you do from the lead detail card.
The lead detail card
When you click on any lead, you see the full detail view. This is where all the action happens โ calling, texting, emailing, logging notes, and managing the deal. Here's what it looks like:
Making a call
Click the green Call button on any lead card. Here's what happens behind the scenes:
Sending a text
Click the amber Text button. The SMS composer opens with the lead's phone number pre-filled. You can type a custom message or select a template.
Best practices for texting:
- Keep texts under 160 characters when possible (1 SMS segment)
- Always identify yourself: "Hi John, this is Michael from Absolute Fleet Washing..."
- Use texts for quick follow-ups, confirmations, and reminders โ not for complex information
- Text and call are a combo โ text to set up the call, call to have the conversation
Sending an email
Click the purple Email button. The email composer opens with:
- The lead's email pre-filled in the To field
- Template dropdown to select from pre-written emails
- Merge tags that auto-fill ({{first_name}}, {{company}}, etc.)
- Your signature auto-appended
Emails send from office@washmytrucks.com and are logged to the activity timeline.
Setting next steps โ THE non-negotiable
After every interaction with a lead, you must set the next step. This is the single most important habit in sales.
ask yourself:
Examples of good next steps: "Call to schedule site visit โ May 20", "Send proposal after site visit โ May 22", "Follow up on proposal โ May 25". Vague next steps like "follow up sometime" don't count.
Module 6: Contact Cadence
The exact touchpoint schedule for new leads and proposals โ day by day.
New lead cadence (first 10 business days)
When a new lead enters the system, this is your outreach schedule. Growth OS creates tasks for each touch automatically โ your job is to execute them.
What happens when you make contact?
The moment you get a live person on the phone, the cadence shifts. You're now in discovery mode:
Module 7: Site Visits & Demos
Scheduling, confirming, completing, and recovering from no-shows.
The site visit workflow
No-show recovery
If the customer doesn't show up or cancels last-minute, follow this recovery sequence:
| Timing | Action |
|---|---|
| Within 5 minutes | Call them immediately โ "I'm here at [location], wanted to make sure we didn't get our wires crossed" |
| Same day | Text: "No worries on today โ would love to reschedule. What works this week?" |
| Same day | Email: Brief, professional, propose 2-3 specific time slots |
| Day 1 after | Follow-up call |
| Day 3 after | Follow-up text |
| Day 7 after | Final attempt โ if no response, evaluate for nurture |
Key rule: Never leave without a next step
Module 8: Quoting
Quick quotes, full proposals, the pricing engine, and how to read margin indicators.
Two quoting paths
| Quick Quote | Full Proposal | |
|---|---|---|
| When to use | Simple opportunities, fewer than 10 units, rate sheet pricing | Complex deals, 10+ units, competitive situations, large fleets |
| Output | Price breakdown sent via email or text | Professional PDF with intro letter, scope, pricing, photos |
| Time | 5 minutes | 15-30 minutes |
| Best for | Small fleets, add-on services, quick estimates | New large accounts, competitive bids, high-value deals |
The pricing engine
Growth OS has a built-in profitability calculator. When you enter the fleet size, vehicle types, frequency, and location, it calculates:
Margin indicators (color coding)
When building a quote, watch the margin indicator on each line item:
Anchor vs. route-add pricing
How we price depends on whether this customer would be a standalone stop (anchor) or can be grouped with a nearby customer we already service (route-add):
| Anchor | Route-add | |
|---|---|---|
| Definition | 40+ units OR no nearby existing customer | Near an existing customer on the same route day |
| Drive cost | Round-trip from shop (12041 Cordova Rd) | One-way from nearest existing customer |
| Pricing impact | Higher โ absorbing full travel cost | Lower โ sharing travel cost with the route |
The pricing engine handles this automatically โ it checks your customer locations database for nearby accounts. The "Nearby Customers" section in the quote builder shows what's close.
Module 9: Proposals
The 5-tab proposal builder โ from intro letter to PDF delivery.
The 5-tab proposal builder
Full proposals are built in a 5-tab interface. Work through each tab in order:
Intro Letter
The first thing the customer reads. Merge tags auto-fill their name, company, and address. The letter should:
- Thank them for their time (if you did a site visit)
- Reference the specific pain point they mentioned
- Briefly describe your recommended solution
- Set the tone โ professional but not stuffy
The system provides a template you can customize. Don't send the default without making it personal to this specific customer.
Scope
This tab defines what you're proposing to do:
- Primary services: Exterior wash, interior/exterior, specialty cleaning
- Frequency: Weekly, bi-weekly, monthly โ selected from dropdown
- Vehicle count and types: Pulled from the lead record
- Add-ons: Use the add-on frequency dropdown for extras (engine wash, aluminum polishing, etc.)
Pricing
Line items with per-unit and total pricing. Watch the margin indicators โ green/yellow/red. Key rules:
- Every line item must have a description, quantity, and rate
- The system calculates totals automatically
- Monthly and annual totals shown at bottom
- Floor price shown as a reference โ don't go below without approval
Photos
Upload slots for before/after photos, fleet photos from the site visit, or demo photos. Visual proof of your work quality makes proposals significantly more compelling.
Note: Photo upload is still being wired up โ for now, photos can be included manually after PDF generation.
Review & Send
Final check before generating the PDF:
- Preview the full proposal as the customer will see it
- Check all merge tags resolved (no {{brackets}} showing)
- Verify pricing totals are correct
- Generate PDF โ Review the PDF โ Send via email
- System auto-texts the customer that the proposal was sent
The golden rule: never send and pray
Module 10: Closing & Handoff
From verbal yes to operations handoff โ the finish line for every deal.
The handoff checklist
When a customer says yes, Growth OS shows a handoff checklist. Every item must be confirmed before the deal moves to operations:
- Scope confirmed: Services, frequency, vehicle count, and special requirements agreed in writing
- Pricing confirmed: Customer acknowledged and accepted the pricing terms
- Start date set: First service date is scheduled and confirmed
- Billing contact: Name, email, phone for the person who handles invoices/AP
- Site contact: Name, phone for the person on-site during service (gate codes, access, etc.)
- Special requirements: Environmental, reclaim, restricted hours, PPE, any site-specific notes
- ServiceMonster account: Created or assigned by operations
- Welcome email: Sent to the customer confirming first service date
Post-close: You're not done yet
Your responsibility extends past the close. Two follow-ups are required:
Module 11: Nurture Tracks
When to nurture, the four tracks, and the forever framework.
When does a lead enter nurture?
| Situation | Threshold | Track |
|---|---|---|
| Pre-contact no response | After 10 business days | No Response |
| Connected but no site visit booked | After 7 days no momentum | No Response |
| Post-demo silence | After 7 business days | No Response |
| Post-proposal silence | After 14 days + full cadence | No Response |
| Explicit "not now" | Immediate | Timing |
| Price objection | Immediate | Price |
| Staying with competitor | Immediate | Competitor |
The forever nurture framework
Good-fit leads never leave your system. They just slow down. Here's the ongoing cadence for every nurture lead:
Module 12: Mileage & Earnings
TripLog, mileage reimbursement, commissions, and how to get paid for your work.
How mileage reimbursement works
Here's the full picture, from driving to getting paid:
Mileage rate and calculation
Commission structure
You earn commissions on customers you close. Here's how it works:
Validating your trips
Every evening at 6 PM, you'll get an email listing any unmatched trips. Here's how to handle them:
Viewing your earnings
Go to Earnings in the sidebar (or sales.washmytrucks.com/r/earnings). You'll see:
- Current period: Miles driven, trips matched, pending reimbursement amount
- Commission summary: Active commissions, pending true-ups, total earned
- Payment history: Past earnings runs with dates and amounts
- Trip details: Click into any period to see individual trips with start/end locations and miles
Module 13: Quick Reference
Your daily cheat sheet โ print this and keep it at your desk.
Daily routine
SLA cheat sheet
| Scenario | SLA |
|---|---|
| Website lead first contact | โค 5 minutes |
| Inbound call callback | โค 15 minutes |
| Stage update after interaction | Real-time |
| Next step after every touch | Always set |
| Simple proposal delivery | Within 24 hours |
| Complex proposal delivery | Within 48 hours |
| Post-close 7-day check-in | 7 days after first service |
| Post-close 30-day review | 30 days after first service |
Non-negotiables
Weekly KPIs (what Eric tracks)
| Metric | What it measures |
|---|---|
| Speed to lead | Minutes from lead arrival to first contact attempt |
| Contact rate | % of leads you reach in the first 10 days |
| Conversation โ appointment | % of live conversations that result in a site visit |
| Appointment show rate | % of scheduled visits that actually happen |
| Proposal โ close | % of sent proposals that convert to won deals |
| Average days to close | Lead arrival to closed won |
| Reactivation rate | % of nurture leads that come back active |
๐ Training complete!
You've finished all 13 modules. You can always come back to any module using the sidebar. Now get out there and close some deals.
Questions? Reach Eric at eric@washmytrucks.com or call (443) 225-4388